On Rebranding Nigeria

Was at a forum the other day on the issue of rebranding Nigeria. I have included my comment below:

I think that Nigeria doesn't have to solve all its problems before embarking on a rebranding campaign. The honest truth is we don't have to have good electricity, infrastructure and phone networks for us to build a successful brand (though I would be the first to admit, it does help a great deal).
The aim of a brand campaign is not to be all things to all people (that would make Nigeria a mere commodity). Neither should we try to compete on the same footing of development and its perks with the rest of the world.
I believe, we need a honest and bold approach. One citizens of this country and the rest of the world could buy into.
Through our brand, we should be able to say, YES, we have a reputation for corruption, record of poor governance, fraud and failing infrastructure. But more importantly, pick our brand position by admitting that WE ARE WILLING TO DO SOMETHING ABOUT IT. THAT WE ARE WILLING TO CHANGE.
I fear only with a healthy marriage of the negatives of our past and the positives we hold of this change, will we be able to annihilate the former and birth that brand-new Nigeria.