"It's all in the name, really"

If you are visiting this blog for the first time, I suppose it does not make much of a difference. The name change, that is. This blog used to be known as "BRANKS!" up untill about a few minutes ago or so.

After a 6 months hiatus, I felt this need to do away with the old name (which was some sort of modification of "bankable brands") and see about a new one. The term "BRAND Nation" represents more accurately what I perceive our conversations should be about - an uncanny interest in brands, branding and their implications.

Here's to another 6 months of (theorizing). Cheers!