About FinBank brand

Came accross this article in Vanguard online about FinBank's new brand (http://www.vanguardngr.com/content/view/18063/49/). I think it is a nice article. I even find the new appreciation for design in corporate strategy laudable. Again branding is serving as a new frontier for competition among banks which offer similar services anyway. However, I do not think it is limited to logo design or a new website. Though it is yet to be seen if there will be excellent execution of the brand strategy document which I am sure would have come with that colourful logo, I believe we can only wait and see it go beyond lip service. About the logo, I do not see all the qualities listed in article without help. If a logo is a symbol and should be representative of certain features then it should not "need an instruction manual" for us to understand it. Or at least it should be simple enough for us to grasp.

In all we wish them the best

For more, check my post on "Logo design:a consumer's perspective" below