KING OF THE MEME

2008 may have been the year of the rat. But on the Nigerian scene, it was definitely the year of the sunglasses We witnessed the rise and rise of a Nigerian musician on a national and continent wide scale. Decked in his trademark dark shades, D’banj helped define pop culture, with a message that resonates with all through humorous appellations and jives. His loud sayings (koko, kokolet, mamalet, no long thing…the list goes on) entered our vocabulary and with it a new perspective on what it means to be of the Nijar breed.

His gibberish have gained the popularity that is the envy of any brand adverting. His strings of memes (his behavior, style or lyrics) are at that point of conflict between what the ideals of the society are and our understanding of who we are. The ideological contradictions, which results between both parties, enable us experience desires which must be creatively satisfied. His brand resonates with our spirits and allows us to an outlet (assuredly humorous, maybe a little naughty even) through which we can express this newfound identity and satisfaction. I think that’s the strength of memes. The ability to be contextually relevant greatly boosts their ready transmission/spread. It is the same way great literature gives voice to our unspoken thoughts and articulate truths which lie within us and art accurately mirrors our experiences in its expression, affirming our connection to the core of the world